A 2018 Alphawise survey indicated that approximately 81% of respondents stated they had purchased clothing online, as opposed to a brick and mortar store. This number is up from 71% in 2010.
Now, technology has the power to further increase this statistic. Indeed, 3D body-scanning could make shopping even easier. This emerging technology “would allow consumers to use cameras and lasers on their mobile devices to capture precise body measurements”. This would not only instil confidence in a buyer who is shopping online, but could also minimize returns and exchanges due to a poor fit: a win for both the consumer and the buyer.
Technology, once again, has the power to disrupt and streamline an industry.
On October 29, I had the privilege to attend an event hosted by Fashion Tech Toronto, which showcased leaders in the fashion and technology space and allowed entrepreneurs to tell us about their inventions. Among these creatives, were the founders of Passen, named after the German word for “fit”. Their technology was geared to do exactly this, and a demonstration of their product proved how easy and fast 3D scanning would be.
As a law student, however, questions about privacy implications quickly filled my mind and I became immensely intrigued at how the company is handling such concerns.
So, stay tuned for more updates on Passen, as well as Fashion Tech Toronto, for answers to such questions.