As one of the many benefits we reaped from attending the Fashion Tech TO event a few weeks ago, we recently had the opportunity to catch up with Chrissy Gow, the Co-founder and CEO of AccessAR. We had the pleasure of seeing Chrissy, along with her Co-founder and CPO, Joscelyn Sevier, perform a demo of their technology at the event.
AccessAR aims “to foster an environment of creative collaboration where design thinkers and engineers challenge each other to build better solutions.” In doing this, they have created a SaaS-based augmented reality framework for fashion e-commerce. At this stage, users are able to interact with the product to virtually try on sunglasses, in real-time (taking the user’s lighting and environment into account) and then have a directlink to purchase. This essentially makes one of the most difficult purchases not only easy, but also enjoyable.
The Founders’ inspiration came from the fact that the first generation of this technology already existed, with the widely used Instagram and Snapchat filters, but this was limited. Indeed, it had not yet been integrated into fashion, or e-commerce, for that matter. It was at this point where the company truly harnessed their mission and created change, allowing technological improvement.
AccessAR is also multifaceted, as it has the potential to assist and disrupt several industries. For example, the technology also allows architects to use its high quality, hyper-realistic, 3D renders. Additionally, next steps include using the technology for jewellery and watches, and enabling high performance web-based experiences.
As far as the legal world is involved, AccessAR seems well situated and aware of the relevant legal climate with respect to its technology. Nevertheless, there often exists a knowledge gap between the fields of fashion, engineering, and law. As a result, it is imperative upon those in law to understand such applications and be able to clearly predict its high potential. It is at this juncture, where commercialization of the technology offers the highest benefits.
Given AccessAR’s high potential, we are going to follow up with Chrissy by checking out their creative space vis-à-vis a soon-to-be-announced video series. Stay tuned.