3D Fittings To Make Online Shopping Even Easier

A 2018 Alphawise survey indicated that approximately 81% of respondents stated they had purchased clothing online, as opposed to a brick and mortar store. This number is up from 71% in 2010.

Now, technology has the power to further increase this statistic. Indeed, 3D body-scanning could make shopping even easier. This emerging technology “would allow consumers to use cameras and lasers on their mobile devices to capture precise body measurements”. This would not only instil confidence in a buyer who is shopping online, but could also minimize returns and exchanges due to a poor fit: a win for both the consumer and the buyer.

Technology, once again, has the power to disrupt and streamline an industry.

On October 29, I had the privilege to attend an event hosted by Fashion Tech Toronto, which showcased leaders in the fashion and technology space and allowed entrepreneurs to tell us about their inventions. Among these creatives, were the founders of Passen, named after the German word for “fit”. Their technology was geared to do exactly this, and a demonstration of their product proved how easy and fast 3D scanning would be.

As a law student, however, questions about privacy implications quickly filled my mind and I became immensely intrigued at how the company is handling such concerns.

So, stay tuned for more updates on Passen, as well as Fashion Tech Toronto, for answers to such questions.

Therapeutic Clothing that Hugs

Sensewear is the newest innovation in smart clothing that is making a social impact. 

Emanuela Corti and Ivan Parati created a collection of smart clothing to address a gap in the fashion-tech industry. Their designs aim to help those affected by sensory processing disorder (SPD). Individuals with SPD, especially those who are on the autism spectrum, have complications with processing everyday stimuli. Hypersensitivity, for example, is a common symptom. Individuals may have an enhanced sensitivity to sounds, smells, and touch. 

 If sensitivity to physical contact is heightened, imagine how the texture of clothing and its stitching and labels can become a source of pain during daily wear. 

Corti and Parati looked for several solutions to this issue including an alternative 3D knitting process and a method that could combine therapeutic objects and clothing. At the core of their collection is a smart t-shirt that collects data on heart rate, breath frequency, and movement. This indicates the wearer's stress level, which will trigger the functions of the other garments. One of these garments is "sensewear for emotional emergencies". It appears to be a scarf, but the individual can also wear it as a pull-over. Once the piece is worn as a pull-over, it uses deep touch pressure (DTP) therapy to mimic a hug. 

Their design has pioneered a new iteration of health technology that can reduce the symptoms of SPD. Health technology in smart clothing is often linked to fitness gear, such as yoga pants that provide haptic feedback to muscles to correct positions. However, this development is a compromise between style and scientific utility. The technology is inconspicuous and allows for a dose of physical therapy during daily activities. The duo hopes to expand their technology into interior design in order to tackle the much larger issue of how to improve the discomfort individuals with SPD feel from overstimulation. 

This post was written by Summer Lewis, first-year law student at Osgoode Hall, Toronto.