Recently, during my visit to Amsterdam, I had the privilege of going to the Fashion for Good Museum in the heart of the city, as per Summer’s suggestion.
According to Fashion for Good, “Fashion is stuck in a pattern of ‘take-make-waste’, which causes devastating environmental impacts, not to mention huge economic losses. On average, we buy 60% more clothing than we did 15 years ago — but we keep each item only half as long. Plus, it is estimated that nearly 60% of all clothing produced ends up being burned or in landfills within one year of being made.”
In response, Fashion for Good aims to bring together the entire fashion ecosystem through their Innovation Platform to create change. This platform supports high-potential startup businesses and technologies. They offer assistance based on business maturity through three key programmes: the Fashion for Good-Plug and Play Accelerator, the Scaling Programme, and the Good Fashion Fund.
According to the team, the “Good” in Fashion for Good is defined as the following:
Good Materials – safe, healthy and designed for reuse and recycling
Good Economy – growing, circular, shared and benefiting everyone
Good Energy – renewable and clean
Good Water – clean and available to all
Good Lives – living and working conditions that are just, safe and dignified
In other words, it is not simply about looking good, or even buying and owning clothing that is mostly good.
During my visit, I was also able to commit to multiple promises in an effort to help reduce waste as a member of the fashion community.
It was a privilege to be there both personally and on behalf of the Women of Wearables Toronto Chapter, and I would highly recommend that you visit the museum if you happen to be in Amsterdam.
More on the Fashion for Good Innovation Platform Alumni soon.