AccessAR: A Pioneer in Online Retail

As one of the many benefits we reaped from attending the Fashion Tech TO event a few weeks ago, we recently had the opportunity to catch up with Chrissy Gow, the Co-founder and CEO of AccessAR. We had the pleasure of seeing Chrissy, along with her Co-founder and CPO, Joscelyn Sevier, perform a demo of their technology at the event. 

AccessAR aims “to foster an environment of creative collaboration where design thinkers and engineers challenge each other to build better solutions.”  In doing this, they have created a SaaS-based augmented reality framework for fashion e-commerce. At this stage, users are able to interact with the product to virtually try on sunglasses, in real-time (taking the user’s lighting and environment into account) and then have a directlink to purchase. This essentially makes one of the most difficult purchases not only easy, but also enjoyable. 

The Founders’ inspiration came from the fact that the first generation of this technology already existed, with the widely used Instagram and Snapchat filters, but this was limited. Indeed, it had not yet been integrated into fashion, or e-commerce, for that matter. It was at this point where the company truly harnessed their mission and created change, allowing technological improvement.

AccessAR is also multifaceted, as it has the potential to assist and disrupt several industries. For example, the technology also allows architects to use its high quality, hyper-realistic, 3D renders. Additionally, next steps include using the technology for jewellery and watches, and enabling high performance web-based experiences.  

As far as the legal world is involved, AccessAR seems well situated and aware of the relevant legal climate with respect to its technology. Nevertheless, there often exists a knowledge gap between the fields of fashion, engineering, and law. As a result, it is imperative upon those in law to understand such applications and be able to clearly predict its high potential. It is at this juncture, where commercialization of the technology offers the highest benefits.

Given AccessAR’s high potential, we are going to follow up with Chrissy by checking out their creative space vis-à-vis a soon-to-be-announced video series. Stay tuned. 

3D Fittings To Make Online Shopping Even Easier

A 2018 Alphawise survey indicated that approximately 81% of respondents stated they had purchased clothing online, as opposed to a brick and mortar store. This number is up from 71% in 2010.

Now, technology has the power to further increase this statistic. Indeed, 3D body-scanning could make shopping even easier. This emerging technology “would allow consumers to use cameras and lasers on their mobile devices to capture precise body measurements”. This would not only instil confidence in a buyer who is shopping online, but could also minimize returns and exchanges due to a poor fit: a win for both the consumer and the buyer.

Technology, once again, has the power to disrupt and streamline an industry.

On October 29, I had the privilege to attend an event hosted by Fashion Tech Toronto, which showcased leaders in the fashion and technology space and allowed entrepreneurs to tell us about their inventions. Among these creatives, were the founders of Passen, named after the German word for “fit”. Their technology was geared to do exactly this, and a demonstration of their product proved how easy and fast 3D scanning would be.

As a law student, however, questions about privacy implications quickly filled my mind and I became immensely intrigued at how the company is handling such concerns.

So, stay tuned for more updates on Passen, as well as Fashion Tech Toronto, for answers to such questions.